About Us


Cool Clubs is the golf industry’s leading club fitting company, and is the largest independent club fitting organisation in the world. Cool Clubs is not affiliated with any club manufacturer which means that we fit our customers with the equipment that performs best for them. This performance-based custom club fitting allows you to “Play Better Golf”.

Our mission is to provide exceptional components, build the very best golf clubs tailored to your individual swing characteristics, whilst our highly-qualified fitters will provide unparalleled service using our proprietary hardware & software.

In doing so we will maximise your performance and enhance your enjoyment of this great game.

Meet Our Team

Greg Smith

Fellow of the PGA of SA
Performance Fitting Specialist
Master Club Builder

  • Greg is a Fellow of the PGA of SA and was the Apprentice of the Year when he qualified in 2006.
  • He has been a 4 handicap & below for over 50 years. He has won several tournaments over the years and was World Maccabi Masters Champion 3 times in succession from 2001 to 2009 (this tournament only happens every 4 years).
  • He has a passion for club building and has built clubs for over 40 years.
  • Club fitting became popular about 15 years ago and Greg qualified as Performance Fitting Specialist in the USA in 2007.
  • He knows many of the respected personalities in club fitting around the world and one of these is Mark Timms the CEO & Founder of Cool Clubs. Greg successfully arranged for the introduction of Cool Clubs to South Africa while visiting the Head Office in Scottsdale Arizona.
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