Cool Clubs has invested in the most current and complete technology at every step in the club-fitting and club-building process. Cool Clubs builds all clubs in-house in a state-of-the-art facility. This allows us to provide golf clubs built with the care and quality, ensuring players realize the benefits predicted by our fittings.

Our club building process is unlike anything in the industry. Once the order is in our build shop all the components are weighed and the shafts are frequency matched* and Pured® for optimal performance. Our highly-trained builders then assemble the clubs to the exact specifications of your order. The quality of our components and our process of building is second to none. You can be sure you’re receiving the highest quality custom built golf club available.

Golf shafts aren’t perfectly straight or perfectly round and these irregularities cause off-line bending and twisting during the golf swing. This results in an increase in shot dispersion and inconsistency from club to club. The system analyses the structure of the shaft and identifies it’s most stable bending plane or Neutral-Axis™ when assembled in the clubhead. All of our clubs are built this way.

*Frequency Matching Shafts

Frequency Matching the shafts means that they are precisely matched to your flex requirements using the most accurate vibration technology available. Shafts fitted without this may have variances of up to 10% in flex and flex point and this can result in up to 10% inconsistency in dispersion. No manufacturers spine align or frequency match the equipment they sell – it’s simply too labour intensive –

We do both.

All of our shafts are analysed using our proprietary S3 technology which measures each shaft at multiple points for torque, flex, flex point, responsiveness etc – this is then fed into our software. During a fitting we measure your current clubs and your performance, and we then ask the system to calculate your optimum in terms of distance and dispersion. S3 selects the 3 or 4 shafts that will deliver on this from the hundreds we have on hand. The guesswork is taken out of the fitting process, and we are able to pin point the highest performing option quickly and effectively.

One radar system tracks everything the club does before, during, and after impact – from commonly known parameters like Club Path and Face Angle to Swing Direction and Spin Loft. The other radar system tracks the full ball flight – from launch to landing and everything in between; including Launch Angle, Spin Rate and curvature.

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